Spotlight: The Rise of Wong Fu Productions
On October 25
th 2011 Wong
Fu Productions created a
special video to celebrate their 1 millionth
subscriber. In the video they satirized their own seemingly slow pace
to reach this great milestone. Filled with cameos from other well
known Youtube giants such as
NigaHiga,
KevJumba and
FreddieW, it made
for a great short and a great laugh. It was a fitting way to end the
year and for me, it was an accomplishment long overdue.
This weeks spotlight highlights the
rise of our much beloved Wong Fu Productions (WFP).
History:
(If you want the quick version, skip to
the Impact section)
It all began at UC San Diego (UCSD) in
Southern California where friends came together to do something we
know and love, have some fun and catch it on camera. In this case, it
was Freshman Philip Wong lip syncing to
“Senorita” by JustinTimberlake. Equipped with nothing more than a great group of friends,
boundless energy and a bit of dance, Phil Wong had created a silly
and entertaining video, and perhaps unknowingly, simultaneously
launched WFP. It was 2003 (no Youtube back then, I know a crazy
thought huh?). The video reached a mini viral level (again no
Youtube) and Phil would follow it with several other lip sync videos
(
“Sunday Morning” by Maroon Five, “Qing Fei De Yi” by HarlemYu, and “What If” by Babyface just to name a few). Still, these
videos differed little from the thousands of other lip sync videos
floating around.
It was in 2004 that the Wong Fu we
know today took shape when Phil met Ted Fu and Wesley Chan in a
visual arts class at UCSD. At the time, the three were considering
vastly different career paths, Wes in animation, Ted in mechanical
engineering and Phil in economics. The trio began working together on
class assignments and created short videos in their spare time. By
2005, the three were consistently working together on music videos to
popular songs as well as more complex short films. Most notable
perhaps was their
“I'm Yours” (Jason Mraz) video made for a
friend's wedding, and the
Eighth of April short, one of Wong Fu's
earliest attempts at a more serious, heart felt piece. The “I'm
Yours” video cleverly depicted the almost identical average day
life of the bride and groom split screen while the Eighth of
April brought viewers to tears.
Then in 2006 in their last year of
college, Wong Fu came out with two pieces that would throw them into
the spotlight. The first was
“Yellow Fever” posted on Youtube in
January of 2006. The video satirized the idea that Caucasian males
were unfairly snatching up all the Asian girls while Asian guys were
left on the sidelines. The sentiment seemed to hit home for many fans
and the video became an instant hit, launching Wong Fu onto the
Youtube scene and into the hearts of thousands of viewers. The
second was a highly anticipated (even if only by fans at the time)
feature length film called “A Moment With You.” It was a project
the three worked on all senior year and the film showed at UC San
Diego and the San Diego Asian Film Festival. It was and still is also
available to purchase on the group's website.
Check it out!
The group graduated in June of 2006 and
posted their last video as college kids, a lip syncing video of
Neyo's “Stay” complete with dancing and a farewell. For
many, this seemed like the sad and premature end of WFP. Fortunately,
Wong Fu put out their first “
talk to the fans video” in September
of that year. They told fans that WFP was “alive and kickin” and
living together in LA. They even took the time to poke fun at Phil's
first lip syncing videos. In the end of that video, Ted tells us
“Wong Fu has a lot in store for us” and if anything, this would
become a huge understatement.
In late 2006 the group expanded their
horizons by embarking on their first tour, visiting 25 schools across
the United States to screen and promote their feature length film. In
doing so they also crossed a new threshold, reaching out and meeting
thousands of fans in person for the first time. WFP's next big move
came early in 2007 in the form of a 3 part miniseries entitled
“Just a Nice Guy” speaking to the perils that so many of us guys have
experienced as the “nice guy.” The guy who is always there for
the girl, the trusted confidant, the shoulder to cry on, the calm
headed adviser but ultimately always the friend, not the boyfriend.
It was a great twist on the friend zone concept. The series was
a resounding success and would spark the creation of the
Nice Guy clothing brand based on a shirt designed by Wes that Phil wore
throughout the series.

The success of the brand that followed allowed
the team to focus more on their own video work and less on the
freelance work they did to scrape by in LA as young, poor film
makers. In 2007 WFP linked up with famed Far East Movement in a
series called
“You've Got a Friend” made to promote Far East
Movement's single with the same title. The collaboration solidified a
partnership that would benefit Wong Fu and Far East Movement for
years to come and be a gateway to collaborations culminating in the
International Secret Agents concerts (
learn more about ISA here)
In 2008 WFP released a concept trailer
for their planned second feature length film, The Sleep Shift. The
movie was to revolve around a restless young adult stuck working the
graveyard shift in his family's convenient store. The anxiety leads
to a sleepwalking problem that proves far more complex than one could
imagine (
watch the trailer here). Fans across the globe
eagerly awaited Wong Fu's next big project. Yet by late 2008 it
seemed that the project was losing focus and Wong Fu productions felt
they were losing control of what they originally wanted. The film was
shelved for the time being.
Although a disappointment, the shelving
opened new doors for Wong Fu as they redirected their attention to
Youtube. WFP began branching out. 2009 and 2010 produced some of Wong
Fu's most famous collaborations. They would make highly viewed music
videos for
David Choi, and
AJ Rafael, boosting their
careers respectively,as well as continue to meet, befriend and
collaborate with an ever rising number of other well known Youtubers
(Kevin “KevJumba”,
Cathy Nguyen,
Christine “Happyslip” and
Ryan “NigaHiga.” The collaborations rapidly expanded Wong Fu's
presence and fan base while simultaneously building deep friendships
between much of the Asian American Youtube community.
2011 was an impressive year for WFP.
First they were hired by multiplatinum Taiwanese American pop singer Wang Leehom to direct his upcoming music video. It was an incredible opportunity
and honor for the rising production team and Leehom flew the three to
Taiwan to shoot the video. The
result was spectacular and well
received by both fans and new viewers. 2011 also produced
incredible shorts filmed in Taiwan and France. WFP continued its
Vloging series called
Wong Fu Weekends and moved into a bigger
office.
WFP's annual Spring tour brought the group past its 100
th
event and Phil's longer short entitled
“Strangers, Again” about
love became the most viewed WFP video ever. Harry Shum Jr. of Glee
appeared in 3 hilarious shorts and WFP held 3 ISA concerts, one in San
Francisco,one in LA and one in a new location, Seattle. LA's ISA brought in ISA's
largest crowd ever, a sold out 4000 fans. Finally, WFP got the chance
to meet the President of the United States at the White House's
Holiday reception during Christmas time. It was unexpected by Wong Fu
and highlighted WFP's influence on America.
Into its 10th year, WFP has
become a small but successful production company, earning its money
from Youtube, its clothing line, public speaking and music video
production.
Impact:
WFP has produced more than 100 short
films and music videos which have gathered millions of views. They
have over a million subscribers and counting and are a well known
presence on Youtube.
Although perhaps not part of their
original goals, WFP has had a decisive affect on the Asian American
community, especially with the younger tech savy generation. As
online media continues to grow as a primary source of entertainment,
news and communication, WFP has become a symbol of that new media.
Within the context of advancing Asian American causes, many of Wong
Fu's pieces depicted Asian Americans in lead roles and as everyday
Americans as opposed to the stereotyped roles Asians played in most
Hollywood movies and TV shows. As producers they have perhaps
unknowingly stepped into the role of promoting, encouraging and
emboldening other Asian American activists, artists, musicians and
comedians. As part of the new media generation, WFP has used new
media such as Youtube and Vloging to reach a wide ranging audience
globally and one that is ready to watch, listen and act. Yes WFP does
videos that Asian Americans can specifically relate to but they also
show stories that everyone can relate to regardless of race. It is an
aspect the group has made a point of.
As a young Asian American adult, an
Asian American activist and avid new media follower (still got to get
in on Tweeting), I can truthfully say Wong Fu has had a profound
affect on me. I discovered them back in 2006 with Yellow Fever and
have followed their journey since. They had broken into a field with
little Asian American representation. They highlighted issues that
Asian Americans went through as well as depicted Asian Americans as
normal Americans. Finally we weren't just shop keepers with accents,
martial arts fighters or braniacs. Instead, we were just average
college kids growing up, or people struggling with the issues of
everyday life: love, friendship, heartbreak, work, and death. WFP
showed that young Asians could follow their dreams and succeed
outside of more traditional parent encouraged career choices. WFP
helped unite, connect and promote so many up and coming Asian
Americans who have good hearts and great talent. They have become a
model for Asian Americans wanting to enter the entertainment business
as well. But ultimately for me, WFP represented activists and artists
that turned dreams into reality. They were not just another activist
group complaining against stereotypes in the media. They were part of
the entertainment industry itself destroying those stereotypes one
video at a time and getting stronger and more influential by the day.
They filled a gaping hole in the entertainment industry creating
good, likable media that showed Asian Americans as we were, normal
Americans.
All in all, their power to help other
up and coming artists, the quality of their work, their devotion to
bettering the image of Asian Americans in the media and their
activism have rightly put them as some of the most influential Asian
Americans of our generation.
NEW NEWS:
Most recently (2012) WFP informed fans
of an opportunity that could change the future of Wong Fu Productions
forever. They had been approached by FreemantleMedia to develop an
idea for a web series that could be transformed into a for television
series. Wong Fu describes the opportunity best on their website. The series is called
“Home is Where the Hans Are” and
involves the complexities of life that comes when a Caucasian college
age son returns home after years abroad to find that his mom has
remarried an Asian man who has children himself. I took a look at the
series and it looks quite promising. The writing is clever,
characters likable and believable and I am eagerly awaiting each episode.
That pretty much sums up Wong Fu Productions. I hope you will check them out. There are dozens of videos I didn't have time to mention and you can watch them all right
here.

As 2012 begins, I know WFP has a great
year ahead of them especially with this hopeful TV opportunity. And
as I sat watching WFP's 1 millionth subscriber video remembering all
their collaborations, the new friends they have made and pondering
their influence, I cant help but follow in Ted's footsteps, throw up
the W and shout Wong Fu 4 life ! (watch the
video if you're confused)